Your customers want to have a great experience using your product.
A key aspect to that great experience is the performance of the capacitive touch sensor responding only when touched. From a touch sensor standpoint, this means that the sensitivity to a touch needs to be just right, just like Goldilocks would have it. If the sensitivity is too high or too low, your customer will likely get frustrated. If your customer is frustrated with their touch/user-experience, they will be frustrated with your product overall - regardless of how well the rest of your device works.
